<b>Hard cut at second 2 saved my weak hooks</b>

<b>Hard cut at second 2 saved my weak hooks</b>
My openers weren't always strong, so I bought time with a violent edit. A hard cut, zoom punch, or scene flip at exactly second 2.
Tested across 6 Reels: even mediocre hooks held better because the interrupt resets the scroll decision right when thumbs get itchy.
The brain pauses to process the change, that pause buys you to second 4 where the real content lands.
Sec-3 hold up ~9 points on average.
<b>10 min:</b> add one hard cut or zoom at the 2-second mark of your next Reel. Watch where retention sits at sec-3.