<b>Q: What's the difference between a link in bio, a pinned comment link, and a native product tag — which con

<b>Q: What's the difference between a link in bio, a pinned comment link, and a native product tag — which converts best?</b>

A: They sit at different distances from the buy, and distance kills conversion. Shortest path wins:

— Native product tag — taps straight into checkout inside the app. Fewest steps, highest conversion, but geo-gated and needs an approved shop.
— Pinned comment link — one tap to an external page, then load, then buy. More friction, but it works everywhere and captures the customer on your own site.
— Link in bio — the longest path: leave the post, go to profile, tap bio, pick the right link. Conversion drops hard because intent cools at every step.

Use native tags as your primary, pinned-comment links as the everywhere fallback, and treat link-in-bio as a catch-all, not your main funnel.

Also worth knowing: if bio is all you've got, use a single-product landing link per campaign rather than a link hub — every extra choice on a link page sheds buyers.

Got a question? Drop it in the comments.