<b>Kochava vs AppsFlyer: the independence argument</b>

<b>Kochava vs AppsFlyer: the independence argument</b>
Kochava markets itself as the neutral, no-conflict MMP. Worth weighing if you care who owns the scoring.

<b>Kochava</b>
✓ Operates a traffic index + fraud abatement with arguably more independence
✓ Flexible, granular data access; strong for teams who want raw control
✗ Steeper learning curve; UI less hand-holding than AppsFlyer

<b>AppsFlyer</b>
✓ Market-standard, every network integrates it, easiest onboarding
✗ Its scale means it's also a data gravity well — some dislike the concentration

The real question isn't features, it's posture: do you want the default everyone uses, or a more independent grader you'll configure yourself?

<b>Verdict:</b> AppsFlyer for frictionless integration and team familiarity; Kochava when independence and raw data control matter more than convenience.
<b>Best for:</b> data-mature teams re-evaluating their default MMP.