Myth: A higher engagement rate means a better dashboard
Reviewers rank analytics tools by 'does it show engagement rate.' That number is half-fiction.
✔ Useful for spotting content trends within ONE account over time
✖ Every tool computes it differently — Hootsuite uses reach as denominator, Iconosquare uses followers, Sprout uses impressions
✖ Cross-tool comparison is meaningless; cross-account benchmarking is worse
Correction: judge a dashboard on whether it exports raw reach, impressions and clicks so YOU control the math. A pretty engagement % you can't audit is a liability.
Best for: anyone comparing accounts by engagement rate.
Price: raw-export is gated on Iconosquare's $59/mo Pro, free on Metricool.
Pick this if you trust a percentage you can't reproduce.
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Myth: A higher engagement rate means a better dashboard
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