Myth: "Best-time AI" finds your perfect slot
The pitch sounds clean — let the scheduler's best-time AI scan your history and auto-pick the window. Reality is messier.
✔ It's a fine cold-start default when you have zero data
✖ Most tools (Buffer, Hootsuite) bake their recommendation off ALL users' engagement, not yours
✖ It optimizes for likes/reach, not clicks or conversions — useless for affiliate links
✖ Re-runs rarely after the first 30 posts
Correction: pull your own click data by hour from your UTM-tagged link reports, then hard-code 3 slots. Beats the black box.
Best for: ignore best-time AI past week one.
Price: free feature, real cost is misplaced trust.
Pick this if you'd rather read your own numbers than a vendor's.
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Myth: "Best-time AI" finds your perfect slot
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