"Saves are the strongest signal, optimize for them."

"Saves are the strongest signal, optimize for them."

The newer dogma: shares and saves outrank everything, so beg for saves. Half-right, weaponized into nonsense.

Saves and shares are high-value because they're costly actions that predict re-consumption and reach beyond the feed. But they're downstream of a video worth saving. Captioning "SAVE THIS" on forgettable content doesn't manufacture the underlying value the action is supposed to signal.

You can't fake a costly signal cheaply that's what makes it costly.

Reframe: earn the save by being save-worthy, don't extract it by asking.