Q: I have five thin pages on near-identical topics. What's the safe playbook to merge them?

Q: I have five thin pages on near-identical topics. What's the safe playbook to merge them?

Short answer: consolidate into one strong page and 301 the rest — but do it in this order so you don't lose the links pointing at the old URLs.

— Pick the winner: the URL with the most backlinks and best existing rankings
— Copy the unique, useful sections from the other four into the winner
— Note every internal link pointing to the four losers (crawl your site to find them)
— Publish the merged page, then 301-redirect each loser to the winner
— Update those internal links to point directly at the winner (don't leave them hitting redirects)
— Resubmit the winner in Search Console and watch for indexing

In practice: merging usually lifts the surviving page within a few weeks because you've concentrated relevance and links instead of splitting them.

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