<b>Trench note: sell before/after without the photos</b>
Before/after images on skin and weight-loss are a compliance and review nightmare now. So build the contrast in WORDS instead.
— "The version of me that dodged cameras" vs "the one who tags herself first now."
— Time-based contrast: a normal morning then vs a normal morning today.
— Let the reader render the image in their own head, it's more powerful and it doesn't get your asset flagged.
The transformation story lands harder as narrative than as a photo a skeptic can call faked. Keep it framed as personal experience.
Go test it: rewrite your photo-based PL section as a pure word-contrast. Same offer, no images, compare.
Nutra Trench
@NutraTrench
<b>Trench note: sell before/after without the photos</b>
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