<b>Q: Do my affiliate creators really need to disclose the partnership? It feels like it kills the vibe.</b>

<b>Q: Do my affiliate creators really need to disclose the partnership? It feels like it kills the vibe.</b>

A: Yes, they need to disclose — and skipping it is a bigger risk to you than a slightly less casual video. In the US, paid or commissioned endorsements require a clear disclosure (the FTC rules), and platforms have their own paid-partnership labels on top of that.

The practical version:

— Use the platform's built-in paid-partnership / branded-content tag — it's the cleanest, hardest-to-miss disclosure
— Plus a plain-language line works: "I earn a commission if you buy through my link"
— Buried hashtags alone (like a #ad lost in 30 others) don't count as clear

Also worth knowing: good disclosure barely dents conversion. Audiences expect creators to make money; what kills trust is finding out it was hidden. Bake the requirement into your creator agreement so it's not a per-video negotiation.

Got a question? Drop it in the comments.