<b>Raising minimum deposit $10 to $20 cuts FTD volume 28% but lifts LTV 41%</b>

<b>Raising minimum deposit $10 to $20 cuts FTD volume 28% but lifts LTV 41%</b>
The minimum-deposit lever is a margin tool, not just a friction setting. From an A/B across ~6k FTDs on two operator configurations:
— $10 minimum: FTD conversion higher, but median LTV ~$190 (more tire-kickers and bonus-hunters clear the bar).
— $20 minimum: 28% fewer FTDs, but median LTV ~$268 — a 41% lift, because the higher bar self-selects committed depositors.

The net on RevShare: total cohort NGR rose ~1% despite 28% fewer players — you do nearly the same NGR with far fewer, far better-retained accounts, which also lowers carryover variance and support drag.

The affiliate read: if you're paid CPA, you want the $10 minimum (volume). If you're on RevShare, you want the $20 minimum (quality). This is a direct conflict of interest baked into the deal structure — and worth raising explicitly when you choose your payout model.

Benchmark of the day: doubling minimum deposit trades ~28% of volume for ~41% of per-player LTV — RevShare loves it, CPA hates it.