<b>Past ~200 prospects/week per rep, positive-reply rate drops 38%</b>

<b>Past ~200 prospects/week per rep, positive-reply rate drops 38%</b>

More volume isn't free. Across 60 outreach reps tracked individually (10-month window):

At 50-150 prospects per week, positive-reply rate holds near 13%. Push a single rep past ~200/week and the rate sags toward 8% — corners get cut on targeting and personalization.

Net positive replies still rise with volume, but cost-per-positive-reply climbs ~30% in the high-volume band as junk prospects dilute the list.

What it means: there's a quality cliff where adding volume buys you more sends but fewer yeses per send.

<b>Hold reps near 150 vetted prospects/week; add headcount before you add volume.</b>