<b>The Discovery Call Script: 6 Questions, 15 Minutes, Qualified</b>

<b>The Discovery Call Script: 6 Questions, 15 Minutes, Qualified</b>

Unstructured sales calls ramble and underprice. Run every call off this fixed question set and end with a clear next step.

<code>1. What are you running now, and what's not working?</code>
<code>2. Where will these videos live — organic, paid, or both?</code>
<code>3. How many creatives per month do you actually need?</code>
<code>4. What does a winning video do for you — number please?</code>
<code>5. Who approves, and how fast?</code>
<code>6. What's the budget range you've set aside?</code>

Ask budget before you quote, never after. Close with: "I'll send a rate card and 2 concept directions by tomorrow." Then actually do it. Save this script and run it identically every call. Rinse and repeat.