<b>Dynamic Creative finds a winner 40% faster but caps 12% lower</b>

<b>Dynamic Creative finds a winner 40% faster but caps 12% lower</b>
Across 22 accounts running both, 60d. DCO = Meta auto-mixing headlines/images.
— Time to a statistically clear winner: DCO ~5 days vs manual ~8
— Peak CPA of the eventual winner: DCO 12% worse than a hand-built ad of the same combo
— Reason: DCO spreads early budget across weak combos before converging
Read: use DCO as a discovery engine, not a final format. Let it surface the winning combo, then rebuild that combo as a clean standalone ad to recover the 12%.