<b>The 80-link mega-footer was diluting every page</b>

<b>The 80-link mega-footer was diluting every page</b>

Client stuffed the footer with 80 links to every category 'for SEO.' Every page had 80+ sitewide links plus the body links, drowning the important ones.

What I did:
— Cut the footer to ~15 links: the top categories and the legal pages
— Moved the rest into contextual in-body links where they're relevant
— Promoted the genuinely important hubs into the main nav instead

PageRank flows by link, and 80 boilerplate footer links spread it thin and flat. Fewer, more prominent links concentrate flow on what matters.

Google discounts sitewide boilerplate links anyway, so they weren't even helping. Cut the noise.

Caveat: keep the legal/contact links — that's a trust signal, not bloat. It's the 60 category links you don't need everywhere.