PLAYBOOK: Recovering a deindexed coupon page, step by step

PLAYBOOK: Recovering a deindexed coupon page, step by step
We hear too many operators panic-rewrite the whole page first. Wrong order. The forensic sequence sources actually follow:
— Step 1: URL Inspection in Search Console — read the exact reason string ('Crawled - currently not indexed' vs 'Discovered' vs manual action)
— Step 2: if 'Crawled - not indexed', it's a quality signal, not a penalty; check the expired-code ratio on the page (over ~60% dead codes = thin)
— Step 3: prune dead codes, fold the page into a stronger merchant hub, 301 if traffic was negligible
— Step 4: only then Request Indexing, once per URL, then wait 14 days before re-poking
Why it matters: requesting indexing on a page Google judged thin just re-confirms the thinness. Fix the signal first.