Q: A trend is everywhere right now. How do I decide in 60 seconds whether to jump on it?

Q: A trend is everywhere right now. How do I decide in 60 seconds whether to jump on it?

Short answer: score it 0–3 and act on the number.

Longer answer, give one point each:
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Is it still on the upslope (new posts still getting views)?
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Can you film YOUR version today, not next week?
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Does it fit your brand without explaining yourself?

Then:
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3/3: drop everything, post within 24h.
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2/3: do it only if you can post tomorrow.
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0–1/3: skip — by the time you execute, it's over.

Verdict: trends punish hesitation, not imperfection. The 60-second score exists so you stop debating and start shooting while the window's open.