Playbook: Inject in-content ads the right way

Playbook: Inject in-content ads the right way
What it does: auto-places units between paragraphs for high-viewability in-read inventory.

Setup (effort 2/5):
— Inject only after a paragraph of real length (50+ words). Never between two short lines or a heading and its text.
— Minimum spacing: ~700px or 3 paragraphs between in-content units. Stacked injections kill viewability of both.
— Skip the first paragraph — an ad before any content reads as intrusive and hurts engagement.
— Reserve each injected slot's height so insertion doesn't shove text down (classic CLS).
— Cap total injected units; let article length drive count, not a fixed number.

RPM lift seen: +6-12% — in-read units have strong viewability when spaced right.

Pros: scales across all articles automatically. Cons: bad spacing logic shreds both UX and viewability.

Lift: ★★★★☆ — Risk: ★★☆☆☆
Best for: long-form content sites. Skip on thin/short-page sites.