Your worst category is dragging blended EPC down 34%

Your worst category is dragging blended EPC down 34%
Sample: n=2,400 sessions, 30-day window. Blended EPC was $0.22; stripping the bottom category lifted it to $0.30.
Rank your categories by EPC, not commission rate:
▇▇▇ Luxury Beauty 10% → EPC $0.41
▇▇ Furniture 3% → EPC $0.29
▇ Home & Kitchen 3% → EPC $0.18
▁ Video Games 1% → EPC $0.06
The rebalance playbook:
— Pull last-90-day report, sort by EPC descending
— Identify links sending volume to sub-$0.10 EPC categories
— Re-route that internal anchor traffic toward your top-EPC product where intent allows
— Don't chase rate alone: 10% of a $400 order beats 3% of a $30 one only if it converts
So what: kill or re-point your bottom-quintile EPC links before writing one new post.