Mobile vs desktop link placement: the fold is in a different spot

Mobile vs desktop link placement: the fold is in a different spot
Same article, device-split, n=27,000 sessions:
— Desktop: top-of-page comparison table earns 61% of link revenue, EPC $0.31
— Mobile: that same table is below 2 screens of intro — first in-paragraph link (sentence 3) earns 58% of mobile revenue, EPC $0.19
Mobile readers don't scroll to a buried table; desktop readers see it instantly. One layout can't serve both placements optimally.
So what: on mobile, put your first monetized link inside the opening 100 words — don't make thumb-scrollers earn it. Reserve the big comparison table for the desktop fold where it's actually visible.