Myth: Schedulers tank your reach vs native posting

Myth: Schedulers tank your reach vs native posting
The old "Instagram punishes third-party tools" claim. Dead since the Graph API opened auto-publish.

✔ Auto-publish via official API (Later, Buffer, Hootsuite) gets identical distribution to native
✖ The reach hit only happens with reminder/notification posting, where you paste manually and lose first-comment timing
✖ Unofficial 'auto-DM' growth hacks DO get throttled — that's a different thing

Correction: check whether your scheduler uses official API publish (no penalty) or push-notification (you post by hand). That distinction is the whole myth.

Best for: anyone still posting native out of superstition.
Price: API auto-publish is standard on Buffer's free plan now.
Pick this if you've been manually posting to 'protect reach.'