Finding aged content worth inserting into: the search-operator playbook

Finding aged content worth inserting into: the search-operator playbook

A roundup of operator recipes shared across SEO Slacks and blogs.

— site:domain.com intitle:"2019" OR "2020" to surface posts old enough to feel fresh-worthy, from an agency tutorial.
— "keyword" + "best" + inurl:blog filtered by pages with thin reference sections, per a Reddit thread.
— Pulling URLs ranking positions 5–15 for your money term — a forum post calls these the "willing host" sweet spot.
— Cross-checking the page's last-updated date in the HTML, since visible dates often lie.

Editor's note: the recurring theme is targeting pages that already rank but look stale to the host.

Pick of the week: a blog post arguing the highest-converting pitch is offering to update the host's outdated stat while you're at it.