Refreshing tired creatives, step by step

Refreshing tired creatives, step by step
Today: fixing the slow fade.
Ad fatigue means people have seen your creative so often they stop tapping. CTR slips a little each day. It's normal, not failure.
Spot and fix it:
— 1. Watch your CTR over a week. A steady downward drift signals fatigue.
— 2. Make a fresh creative: new image first, since the eye notices pictures fastest.
— 3. Add it to the same campaign alongside the old one.
— 4. Once the new one wins, retire the tired version.
— 5. Keep a small folder of "next" creatives ready.
Fresh subscribers also help, since new people haven't seen your ad yet.
Try this: save 3 image ideas in a folder today, even rough ones. When fatigue hits, you won't start from a blank page.