Myth: You Have 3 Seconds To Hook

Myth: You Have 3 Seconds To Hook
"Hook in 3 seconds" is too generous and too vague. The correction: the scroll decision happens in roughly 0.5 seconds on the muted, mid-scroll thumbnail — before your hook line even plays. Audit the pre-hook.
□ First frame readable and intriguing with sound off
□ A face, motion, or bold on-screen text in frame one
□ No logo intro, no "hey guys", no slow fade-in
□ The promise visible as text in the opening still
The 3-second rule fixes your script; the half-second reality is fixed in your first frame. Win the thumbnail-in-motion first, then the script keeps them.
Run it weekly.