<b>Checklist: Offer health monitor</b>

<b>Checklist: Offer health monitor</b>

Purpose: catch a dying offer before it drags the whole smartlink's EPC down.

For each offer in rotation, check daily:

☐ Status: still live, not paused or expired on the advertiser side
☐ EPC trend: down more than 25% over 3 days = investigate or pull
☐ Approval rate: a sudden drop means the advertiser tightened quality
☐ Cap behavior: hitting cap early (good) or never (offer may be soft-paused)
☐ Postback latency: conversions arriving slower signals advertiser-side trouble
☐ Fallback rate to this offer's tier: rising means the primary is failing more often

Any two red flags on the same offer: drop its weight to 5% and ask the manager before pulling fully.

Run this check every morning across all active offers.