<b>Checklist: Postback integrity audit</b>

<b>Checklist: Postback integrity audit</b>

Purpose: confirm conversions are actually being recorded against the click that drove them.

☐ Confirm the click ID parameter name matches on both sides — a typo silently drops every conversion
☐ Fire a test conversion and confirm it appears in your tracker within 60 seconds
☐ Check the postback method (server-to-server, not pixel) for anything you can't see fire client-side
☐ Verify the payout value passes through, not a hardcoded zero
☐ Confirm duplicate postbacks are deduped — some advertisers fire twice
☐ Check the status field maps correctly: approved vs pending vs rejected
☐ Compare your conversion count to the advertiser's daily; a gap over 5% means a leak

A discrepancy under 5% is normal lag. Over 5% sustained means a broken parameter — find it the same day.

Run this audit weekly per advertiser.