<b>Q: A top affiliate is demanding a higher rate. How do I respond?</b>
Don't reflexively say yes or no. Turn the rate request into a performance deal so you only pay more for more.
Your playbook:
— Ask what they'll commit to in return: volume, an exclusive placement, a content piece, dropping a competitor
— Offer an incremental bonus above their current baseline rather than raising the whole rate. They earn the bump on growth, you don't overpay on existing volume
— Time-box it: a 90-day elevated rate you review, not a permanent raise
— Know your number first. Calculate what margin you can give at their volume before the call, not during it
If they're genuinely your best partner and the ask is reasonable, paying more to keep them is cheaper than recruiting a replacement.
Caveat: never quietly give one partner a special rate and hope it stays secret. This industry talks. If you'd be embarrassed when other partners find out, structure it as a public, earnable tier instead.
Got a question? Send it in.
Program Desk
@ProgramDesk
<b>Q: A top affiliate is demanding a higher rate. How do I respond?</b>
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