One killer pillar post vs five thin guest posts

One killer pillar post vs five thin guest posts
Where your writing hours go.

— Five thin 600-word posts: more links, more domains, looks busy. But editors at good sites reject thin, and thin posts get no traffic so the link's a dud.
— One 2,000-word pillar on a top site: harder to place, one link — but it ranks, gets shared, and editors WANT it, so the next pitch lands easier.

Use thin posts only on lower-tier sites for raw link volume. Spend real effort on pillars for your 5 dream domains.

I traded my 'five quick ones' week for one deep piece — it got me a recurring column. Volume's a trap past a point.

Go do it.