Cold guest outreach vs reactive journalist requests

Cold guest outreach vs reactive journalist requests
Two totally different link machines.

— Cold outreach: YOU pick the site, the anchor, the page. Full control, but every link is a fight from scratch.
— Reactive (journalist query platforms, the HARO-style ones): they come asking, you answer fast with a quote, you get a link on high-authority news sites you'd never crack cold. But zero control over anchor — usually branded or your name only.

Use reactive for raw authority and brand-name trust signals. Use cold outreach when you need a specific page ranked with a specific anchor.

They're not rivals — run both. Reactive builds the authority that makes my cold pitches land. I answer 5 queries a morning, one sticks a week.

Go do it.