<b>Moving the security badge from footer to next-to-the-pay-button: median +1.8%.</b>

<b>Moving the security badge from footer to next-to-the-pay-button: median +1.8%.</b>
Proximity beats presence. The badge already existed; it just wasn't where the anxiety peaks — at the card field.
— Effect concentrates in first-time and high-ticket buyers; near-zero for returning customers.
— Don't add more badges. Move the one that matters to the moment of friction.
Footer placement ▮▮▮ vs pay-button placement ▮▮▮▮.
Read the number, not the story. [segment: first-time · 95% CI]