<b>The Promotions tab: escape plans that hold up</b>
What genuinely moves mail to Primary, and what's wishful thinking.
🧪 Tests
— GlockApps tab-placement tests — measure Primary vs Promotions directly instead of guessing from open rates.
— Gmail tab-classification breakdowns — heavy images, multiple links, and bulk markup signal 'promo'; the trade-offs are documented.
— 'Plain-text-ish' design case studies — stripped-down, letter-style emails land in Primary more often; the conversion impact is mixed, so test.
— Engagement-as-signal writeups — replies and stars teach Gmail to trust you; nothing beats subscribers who interact.
Picked because the honest answer is 'engagement + restraint,' and these show the evidence rather than selling a hack.
Saved you ~2 hours chasing a tab you might not even want to leave.
Inbox Loot
@InboxLoot
<b>The Promotions tab: escape plans that hold up</b>
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