<b>Is there a best time to send emails?</b>

<b>Is there a best time to send emails?</b>

Everybody hunts for the "magic" send time. The honest answer: the best time is when <i>your</i> people check email, and you only learn that by testing.

Why it matters: sending when inboxes are quiet and people are awake means more opens early — and early engagement helps you land in the inbox next time too.

✅ Do this:
— Start with a sensible guess: mid-morning on a weekday
— Try two different times across a few sends and compare opens
— Lean toward when your audience is free (commuters vs. parents vs. office workers differ)

There's no universal magic hour. The right time is the one your own numbers point to.

Homework: pick two send times to test over your next two emails.

New here? Start with the basics above.