<b>The 'safe zone': why your text keeps getting covered</b>

<b>The 'safe zone': why your text keeps getting covered</b>

Here's a quiet creative killer. TikTok shows your video full-screen (9:16, meaning tall vertical), but buttons and captions sit on top of it. Put your important words there and they vanish behind the interface.

This covered area is called the 'safe zone' problem. Let's fix it:

— Keep the bottom ~20% clear (that's where the caption, your handle, and the CTA button live)
— Keep the right edge clear too (the like, comment, share icons stack there)
— Center your key text and product in the middle of the frame

Think of those edges as 'do not park here' zones.

This one habit makes ads look pro instead of accidentally hiding the whole offer.

Don't worry if old videos broke this rule, almost everyone's did.

Try this: preview one ad inside Ads Manager and check if any text hides behind a button. Easy fix, big polish.