<b>In-feed native and widget native are different species sold as one</b>

<b>In-feed native and widget native are different species sold as one</b>

<b>Myth:</b> "Native" is one channel with one performance profile.

No. In-feed native (inside the editorial stream) and widget native (the recommendation footer) behave nothing alike — different attention, different fraud exposure, different intent — yet your DSP reports them blended under one "native" line so the footer's garbage hides behind the feed's decency.

The blend is the deception. A respectable in-feed CPA averaged with a catastrophic widget CPA produces a "fine" number that justifies continuing both.

Force the split: break every native report by placement type, not by network. The first time you see widget native isolated, you'll understand which half of "native works" was carrying the other. Why does your vendor resist the split?