<b>The Callback Loop SOP</b>

<b>The Callback Loop SOP</b>
Viral accounts build a private language. Each callback rewards regulars and converts lurkers.

1. Mint — turn a phrase, character, or running bit from a hit into a reusable token.
2. Repeat — reuse it three times across two weeks so it's learnable.
3. Reference — then use it <i>without explaining</i>. The unexplained reference is the in-group test.
4. Reward — regulars feel smart; new people ask 'what's that', driving comments.

Input: your best recurring element. Output: a callback schedule.

Why: an inside joke is a membership card. People share to show they're inside, and explain it to recruit friends.

QA pass: would a new follower feel curious, not lost? Curious = good.

Run it weekly to plant or pay off a callback.