<b>The Caption/Image Job Split</b>

<b>The Caption/Image Job Split</b>
Weak posts make caption and image do the same job. Assign different jobs.

1. Image carries — the situation and the emotion. Instant, no reading.
2. Caption carries — the twist the image can't show, or the in-group tag.
3. Test the overlap — if the caption describes the image, you wasted the caption.

Input: a finished meme. Output: caption and image doing two distinct jobs.

QA pass: delete the caption. Does the post lose information, or just lose words? If just words, rewrite the caption to add a second layer — a confession, a reversal, a 'this is fine' beat.

Why: two layers double the reasons to share. One layer is a single point of failure.

Run it weekly on five posts.