<b>Q: Should I post small outages on my public status page, or will that scare customers?</b>

<b>Q: Should I post small outages on my public status page, or will that scare customers?</b>

A: Post them. Counterintuitively, a status page that occasionally shows yellow builds more trust than one that's suspiciously always green. Customers already know you have incidents, what they're judging is whether you're honest about them.

What actually builds confidence:
— Acknowledge fast, even before you have a root cause ("investigating elevated errors")
— Update on a steady rhythm, every 30 minutes during an incident, even just to say "still working on it"
— Post a brief post-incident note explaining what happened and what you changed

The status page that erodes trust is the one frozen on "All Systems Operational" while users sit in a support queue. Silence reads as either incompetence or a cover-up.

Follow-up: keep the writing plain and blame-free. Customers want clarity, not engineering jargon or excuses.

Got a question? Drop it in the comments.