<b>Q: We're moving our blog from blog.site.com to site.com/blog. Worth it?</b>

<b>Q: We're moving our blog from blog.site.com to site.com/blog. Worth it?</b>

Short answer: often yes for consolidating authority — but it's a true migration, redirect carefully.

Long answer: Google treats a subdomain (blog.site.com) somewhat separately from the main domain. Moving the blog into a subfolder (site.com/blog) consolidates everything under one domain's authority, which many sites find helps the blog and main site lift each other. It's a popular, defensible move.

But it's a full URL change for every blog post, so the migration rules all apply: 1-to-1 301s from each old subdomain URL to its new subfolder URL, internal links updated, sitemaps swapped.

Watch for: the subdomain and main domain having separate analytics or Search Console properties — you'll need both verified, and you'll see the handoff split across two reports.

Next step: map every blog URL old-to-new, set the 301s, update internal links across BOTH the blog and main site, and submit a fresh sitemap. Expect the usual few-week settle before judging.