28 June 2026
Heard: replies from people who don't follow you are the signal that triggers fan-out Rumored — engagement from outside your follower graph weighs more for for-you distribution than engagement from exi…
27 June 2026
Heard: native video is being favored over images and link cards right now Rumored — the platform has been visibly pushing native video in the for-you feed; uploaded video gets wider cold distribution …
26 June 2026
Confirmed: explicit engagement-bait phrasing gets demoted Confirmed — 'like if you agree,' 'reply YES,' 'RT to win' style prompts have been targeted by spam systems for years; they suppress rather tha…
25 June 2026
Heard: blocks and mutes are a stronger negative signal than you'd guess Rumored — getting blocked, muted, or 'not interested'-tapped is weighted heavily as a reach suppressor, more than a missing like…
24 June 2026
Heard: the for-you feed runs on a topic graph, not your hashtags Rumored — recommendation is increasingly built on embedding-based topic clusters (who-engages-with-what), not on keywords or hashtags y…
23 June 2026
Heard: aggressive follow/unfollow now leaves a reach footprint Rumored — rapid follow-churn (follow-for-follow then unfollow) is being read as a low-quality account signal, dampening how widely your p…
