<b>Heard: native video is being favored over images and link cards right now</b>
<i>Rumored</i> — the platform has been visibly pushing native video in the for-you feed; uploaded video gets wider cold distribution than a static image or an external video link.
This matches the public strategy of competing with short-form video platforms.
Who benefits: creators willing to post natively instead of linking out to YouTube.
What it means for your reach:
— Upload the clip directly; a linked video card carries the link penalty too
— First-second hook on the video matters as much as your post's first line
— Don't abandon text — but a native clip is the current cheapest reach lever
Algo Whisperer
@AlgoWhispererX
<b>Heard: native video is being favored over images and link cards right now</b>
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