28 June 2026
I ran a test that could NEVER have won. 40 days wasted. Painful one. I tested a tiny CTA tweak on a page that gets ~300 conversions a month. Forty days in: 'no significant difference.' Of course not. …
27 June 2026
Day 3: vague social proof beat the big number Counterintuitive one. Variant A: 'Join 50,000+ users.' Variant B: 'Join 2,847 marketers this month.' I bet hard on A. Bigger number, bigger flex. B won. +…
26 June 2026
This week: I deleted a form field and made money Lead-gen form for an offer. Five fields: name, email, phone, company, budget. I tested killing the phone field. Just gone. Result: form completions +23…
25 June 2026
My winner was fake. Blame returning visitors. Day 6: new nav design, +14% engagement. Looked legit. Then I segmented new vs returning. New visitors: flat. Returning visitors: +40%. That's the novelty …
24 June 2026
Day 11: my big swing lost 18%. Worth it. I rebuilt the whole hero. New angle, new image, new CTA, new social proof block. Total gut rewrite. It got smoked. Down 18%. Embarrassing. But here's why I'm n…
22 June 2026
'CTA above the fold' cost me conversions this week Everyone repeats it like scripture. I tested it anyway. Long-form sales page for a high-ticket tool. Variant A: CTA up top, above the fold. Variant B…