27 June 2026
Split test sign-off — when an A/B result is real Calling a winner early is how you scale a loser. Use a fixed sign-off checklist before declaring a test done. — Set the minimum conversion count per ar…
26 June 2026
Click fraud filters — the tracker-side rule set You can't optimize on poisoned data. Filter bot and junk clicks at the tracker before they enter your reports. Rules to configure in your tracker: — Blo…
25 June 2026
Tracking domain health — keep your redirect domain alive A flagged tracking domain silently kills delivery — clicks 403 and you blame the offer. Audit the domain on a schedule. Monthly domain health c…
24 June 2026
Token reference table — stop guessing macro names Every source and tracker names its macros differently. Guessing wastes test budget. Build one reference table and never guess again. Maintain a sheet …
23 June 2026
New offer onboarding — the 8-step intake SOP Every new offer enters the tracker the same way. Skip a step and you'll debug it under live spend. — Record offer ID, network, payout, and payout model (CP…
22 June 2026
Conversion reconciliation — closing the gap with the network Your tracker and the network panel will disagree. The job is to know why, not to assume one is right. Weekly reconciliation steps: — Pull c…