<b>New offer onboarding — the 8-step intake SOP</b>

<b>New offer onboarding — the 8-step intake SOP</b>

Every new offer enters the tracker the same way. Skip a step and you'll debug it under live spend.

— Record offer ID, network, payout, and payout model (CPA / CPL / RevShare) in your offer sheet
— Note approved GEOs and the exact allowed traffic types — running a banned source gets you shaved
— Copy the conversion postback template the network provides; identify their click_id token name
— Build the offer in the tracker with the destination URL and correct token placeholders
— Set the payout in the tracker to match the network (so revenue math is right even before postbacks)
— Configure caps: daily conversion cap and budget cap, mirroring the network's cap
— Add the offer's tracking domain to your allowlist if the network requires referrer/domain whitelisting
— Run the postback QA checklist with a test conversion before any real traffic

Flag the offer's hold/approval window so you don't panic when conversions show pending for 3 days.

Save this SOP. Run this before every launch.