27 June 2026
Found a 5-hop redirect chain bleeding link equity Client migrated platforms twice. URLs went http to https to www to new-slug to final. Five hops. Each hop leaks a bit of authority and burns crawl tim…
26 June 2026
Hub-and-spoke, but the spokes have to link sideways Everyone builds a pillar page linking to 10 cluster posts. Half do it wrong: the hub links down to spokes, spokes link back up to the hub, and that'…
25 June 2026
WordPress tag pages = silent index bloat machine Client had 40 posts and 600 indexed URLs. The culprit: every tag, every author archive, every date archive spinning up a near-empty listing page. The c…
24 June 2026
Folder-per-country beats ccTLD for most clients Client wanted separate .de, .fr, .es domains for three markets. That's three domains to build authority for from zero. What I steered them to: — One str…
23 June 2026
Killed keyword-stuffed folders, rankings held Client inherited URLs like /best-cheap-blue-running-shoes-for-men-2019/. Every folder was a keyword sandwich. Looked spammy and aged badly. The move: — Cu…
22 June 2026
Your internal search results are in Google's index right now Bet you a coffee. Run site:yoursite.com inurl:search or inurl:?q=. Most sites have hundreds of auto-generated search result pages indexed f…