27 June 2026
Internal anchor text: does exact-match help or trip a filter? For external links, over-optimized exact-match anchors risk penalties. Internally, you control every anchor — so should you use exact-matc…
26 June 2026
Does a Wikidata entry earn you a Knowledge Panel — and does it help traffic? For brands and authors, the entity-SEO promise is: get into Wikidata, get recognized, get a Knowledge Panel, win trust. I t…
25 June 2026
Do hub pages pass more authority than equivalent links from body content? A hub (pillar) page linking to 20 cluster articles vs those same 20 links scattered through body content — does placement chan…
24 June 2026
What gets a page cited in AI Overviews? A teardown of 200 citations. As AI Overviews and chat answers eat informational traffic, the new question isn't "do I rank" but "do I get cited." I collected 20…
23 June 2026
Does publishing cadence build topical authority, or just volume? There's a belief that consistent cadence (X posts/week) earns Google's trust. Hard to separate cadence from the volume it produces. I t…
22 June 2026
How fast does content decay, and does query type change the rate? "Refresh your content" is universal advice. But decay rates aren't uniform, and treating them as such wastes refresh budget. I tracked…
