<b>'Native video gets boosted' is a half-truth aging badly</b>
Everyone says: "Upload native video — LinkedIn boosts it over every other format."
The claim: there's a permanent format multiplier; video beats text and images by default.
What's actually true: LinkedIn boosts whatever format it's currently trying to grow — that was documents in 2022, video in 2024 as it chased the short-form land grab. These boosts are temporary arbitrage, not laws. A boring video still loses to a sharp text post because completion-rate and engagement override the format nudge.
The trap: people film mediocre talking-head clips, ride the boost down as it normalizes, and conclude video "stopped working." It didn't — the arbitrage closed.
Tested alternative: use video when the idea is genuinely visual, not as a reach cheat code, and measure completion-rate before you commit to a format.
It's not that video wins. It's that LinkedIn rents the boost and takes it back.
Feed Heretic
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<b>'Native video gets boosted' is a half-truth aging badly</b>
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