<b>Splitting one long checkout into 3 short steps changes conversion by roughly ±0%.</b>

<b>Splitting one long checkout into 3 short steps changes conversion by roughly ±0%.</b>
The step count is mostly a wash; what moves the number is perceived progress and how many <i>fields</i> survive, not how many pages they sit on.
— A progress indicator on a single page often matches a multi-step flow.
— Fewer total inputs beats fewer total screens, every time we've measured it.
One page ▮▮▮▮▮ vs three pages ▮▮▮▮▮ — call it a tie.
Read the number, not the story. [field-count dominant · n≈25 tests]