<b>The two fields everyone ignores: preheader and from-name</b>

<b>The two fields everyone ignores: preheader and from-name</b>
Underrated open-rate levers with real data behind them.

🧪 Tests
— Preheader best-practice studies (Litmus / Campaign Monitor) — a written preheader beats default 'View in browser' text by a measurable margin; most senders leave it on autopilot.
— From-name recognition research — recipients decide to open on sender identity before subject; consistency outperforms cleverness.
— 'Person vs brand' from-name A/B tests — a human name often lifts opens but can confuse at scale; the trade-off is documented.
— Inbox-preview tools (Email on Acid) — see exactly how from-name + subject + preheader render together on each client.

These made it for targeting fields with high leverage and near-zero effort.

Saved you ~2 hours of optimizing the subject and ignoring its two neighbors.