<b>"Pack your image alt text with keywords for an SEO boost."</b>

<b>"Pack your image alt text with keywords for an SEO boost."</b>

Alt text exists for blind users. The SEO is a byproduct, and a small one.

The primary, legally-relevant job of <code>alt</code> is describing the image to screen readers. Google does read it — it's the main way the engine understands what an image shows, which matters for Image Search. So far so good.

Then people ruin it: <code>alt="best crm best crm software cheap crm 2026 buy crm"</code> on a photo of a laptop. A screen-reader user hears keyword soup. Google sees the exact over-optimization pattern its image systems discount. You've failed both audiences at once.

What works: describe the image as you'd describe it to someone who can't see it. "Pipedrive deal pipeline showing three sales stages" is accurate, useful, and naturally contains the words that matter. The keyword shows up because it's <i>relevant</i>, not because you forced it.

Decorative image? Empty alt, <code>alt=""</code>. Don't describe a spacer gif.

(If your alt text is unreadable aloud, it's wrong — before we even discuss rankings.)