<b>Taller pins, same content, 25% more reach</b>

<b>Taller pins, same content, 25% more reach</b>

A home-organization blogger was making square pins because they looked clean on her own moodboard. In the actual Pinterest feed, they got swallowed between taller competitors and barely earned a glance.

She switched to the 2:3 vertical ratio — roughly 1000x1500 — which simply occupies more vertical space in the feed and catches the eye longer during a scroll. Nothing else changed: same photos, same titles.

Across a month of A/B-style testing on similar pins, the vertical versions averaged about 25% more impressions and noticeably more saves than the square ones. The format alone bought her more visibility.

Takeaway: On a vertical-scroll feed, taller pins win more eye-time. The 2:3 ratio isn't a guideline — it's free reach you're leaving on the table.