<b>The clicks were fine — the landing page was killing her</b>
A DIY blogger had a pin pulling solid outbound clicks: 'Easy Floating Shelves.' But almost nobody stayed. Pinterest traffic bounced at over 80%, and she blamed the pin. Wrong suspect.
The pin promised a quick floating-shelf tutorial. The page it linked to opened with 600 words about her weekend, then the project. Pinterest visitors are scanners on a mission — they hit the wall of text and left.
She restructured the post: tutorial first, story optional below. Same pin, same traffic volume. Bounce dropped to the 50s and pages-per-session doubled, which meant more ad revenue from the exact same Pinterest clicks.
Takeaway: A great pin earns the click; only a matching page earns the session. Deliver what the pin promised in the first scroll.
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<b>The clicks were fine — the landing page was killing her</b>
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